People have bias that indie culture is totally different from the main stream. They think it is too strange to enjoy.
2. What research has already been done about my topic?
http://www.riss.kr/link?id=T12413172 - Mass-communication precedents of independent culture, its vitalization strategies
http://book.naver.com/bookdb/book_detail.nhn?bid=6091798 - an essay from the most representative indie lable in Korean
3.What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)
If current Korean indie scene does not communicate well with the public, we should reform and improve the system. If people ignore that, many artists trying to show their talent and works would be frustrated by indifference of the public. We should encourage young and gifted indie artists including indie film directors or indie musicians.
NARRATION
Pop culture means commercialism culture that is mass producted by mass media and reproducted by many culture recipient. Thanks to technological advance and stabilization of living, mass culture became a culture that anyone can enjoy. This situation makes current flood of culture. Pop culture is always exposure by media and what people learn is pop culture itself. However, there is a nonmainstream culture in Korean society. It is 'Independent culture'. It is also a kind of pop culture. It just has different characteristic because it is not based on commercial viability or mass appeal. Then why indie culture is nonmainstream? It is not because indie culture is lowbrow or worthless. It is because of lack of communication with the public. Value of the indie cultureㅡartistic complexity or creativityㅡlost its light in front of the universality of mass media. We have to share value of the indie culture with the public. In other words, we should help their communication. This research is not to blame mass culture. To find problems of Korean current indie culture scene and to help communication with the public is purpose of this research.
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